What This Guide Will Teach You:
â How to plan your resume before you start creating it
â Which social media certifications to include and where to put them
â How your resume summary can tell a great story
â How and why to write an experience section that focuses on results
â How to pick out the skills a job description is asking for
Use The Right Format To Build Your Social Media Resume
It is a known fact that a recruiter spends an average of 6 seconds on a single resume.
6 Seconds is all you get to impress the recruiter through your social media coordinator resume, so you need to make sure that it is interesting enough to hold the readers’ attention.
Also, there is the Applicant Tracking System that your social media marketing resume needs to get past to be recognized by the recruiters.
It is a tracking system that allows the recruiters to filter through resumes and filter out the ones that do not comply with the industry norms and lacks relevant keywords.
Hence your social media manager resume needs to be built on a suitable ATS-compliant resume format.
So how do you plan on saving your social media evaluator resume from entering the pile of rejection?
We will tell you how.
Use the Reverse Chronological format as it helps the recruiter to recognize your latest and relevant job profile or achievement upfront.
It is ATS-friendly and the ideal format to present your career trajectory in your resume for social media.
There is the Functional resume format but only those professionals looking for a change in profession or need to cover career gaps should use this format.
It is not the best format and hence we do not recommend its use but it has its benefits as it throws focus on your skills to divert the recruiters’ attention away from the hiccups that you have in your career trajectory.
What Does A Social Media Manager Do
A social media managers responsibilities vary widely depending on the size of an organization.
Within smaller companies, a social media manager may have to also act as a one-man content creation team, including doing graphic design, copywriting, and photo and video editing. Within larger organizations, social media managers may work with agencies and/or the teams and specialists with those skills.
No matter how big their team and resources, social media managers have many duties to juggle.
When the job ad said social media manager but what they really meant was content creator, digital strategist, crisis comms coordinator, graphic designer, customer support exec, video editor, gen z translator, general scapegoat and occasional IT trainer
A typical social media job description includes the following responsibilities:
- Building content calendars and scheduling/publishing content
- Community management
- Acting as a channel owner for all social media accounts
- Creating campaign plans for business and marketing priorities
- Writing creative briefs
- Supporting influencer marketing efforts
- Creating weekly/monthly reports
- Social listening
- Overseeing content, providing feedback to creative/content teams
- Guiding best practices for social media
- Creating and/or curating content
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Important Social Media Skills That Employers Value
The demand for social media managers and specialists is growing, as most companies have a strong social media presence. SCORE reports that Many organizations hire social media managers to shape their social media strategy and create and post material, as well as measure its impact.
Even if youre not looking for a job with social media in the title, you might find that these skills will come in handy during your job hunt.
Many have a social media component. If youre applying for a job as a marketing director, marketing coordinator, or marketing manager, its likely that youll need to at least understand how social media works as part of an overall marketing strategy.
Here are some essential skills you need to be an excellent social media manager in a growing and exciting career field. If you’re in the process of trying to build your career as a social media manager, be sure to incorporate these skills into your resume, and use them to increase your appeal during interviews.
A Day In The Life Of A Social Media Manager
A typical day of a social media marketing manager involves lots of content creation, meetings, and ensuring comments and messages are addressed to keep customers happy. While social media is fast-paced and no two days are the same, here is what a day-in-the-life often looks like for a social media manager:
9-10am: Checking emails and replying to mentions and messages
10am-noon: Focused work
Noon-1pm: Lunch break go outside, meditate, take a screen break
1-3pm: Meetings with other teams and departments
3-3:30pm: Analyzing results, creating reports
3:30-4pm: Reading newsletters, blogs, watching webinars
4:30-5pm: Replying to mentions and messages
5-5:30pm: Scheduling content for next day
At the campfire. While away camping.
Nick Martin May 18, 2021
How To Write A Summary For A Social Media Manager
How Do I List Social Media Skills On My Resume
7 Ways to Make Your Social Media Resume Look Awesome
Besides, Should you put social media on resume?
Social media pages can showcase you as an individual, rather than just a list of past jobs, skills, and achievements. Including social media in your resume can motivate you to clean up your platform pages. More on this later. A well-rounded online brand can help you stand out from your competitors.
As well as What skills do you need to work in social media? Top 12 Social Media Skills
- Excellent Communication. The first social media skill you must have is communication.
- Creativity. One of the most important attributes of social media marketing skills is creativity.
- Writing Ability.
Furthermore What skills do you need to work in media?
6 Skills You Need to Work in Paid Media
- Inquisitive. An inquisitive and curious mind are a vital part of working in paid media.
- Analytical. Data, data and more data.
- Creative. Paid isnt all about the numbers and analysing data its about being creative with the message.
How do you write a good social media copy?
7 Ways to Write More Like-able Social Media Copy
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Resources To Build Your Communication Skills
- TED Talks on communication: Hear from some of the worlds most inspiring speakers on improving your conversations, digital communications and storytelling abilities.
- Sprout Insights: In our blog, we speak to increasing the influence and business impact of social. to get insights in your inbox every month.
Social Media Cover Letters A Step
Heres how to write a Social Media Manager or Social Media Specialist cover letter that will help you stand out among other job candidates.
- Use a clean, easy-to-read format and structure
- Create a professional header with your contact information
- Open with a compelling paragraph
- Highlight your skills
- Explain why you would be an asset
- Close with a call to action
When drafting your Social Media Manager or Social Media Specialist cover letter, there are also a few best practices to keep in mind.
Write a new cover letter for each company: Employers are looking for candidates who are excited about the role and their company. To show your enthusiasm, write a custom cover letter for each role you apply to. You can reuse a few sentences or phrases across your cover letters, but overall it should be personalized and relevant to the role.
Research the company: Learn about what they do and who their customers are. In your cover letter, mention ways your social media skills could help them build their brand and engage their audience.
Expand on your resume: Your cover letter should not regurgitate your resume. Expand on the points listed on your resume and explain why your achievements make you a great candidate for the role.
Focus on what you can do for them: Frame your cover letter around how you can help them achieve success. First, identify the companys problems or pain points. Then, explain why your skills and experiences make you the perfect person to solve their problems.
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How To Write A Social Media Marketing Specialist Resume
This process starts with choosing your format.
There are two ways to go about this. If you have years of formal work experience as a social media specialist, a reverse-chronological layout is best. This puts your work experience front and center, which is where your greatest accomplishments will be.
On the other hand, if youâre a more junior social media specialist or if most of your work experience is in various side projects, a hybrid layout is best. This emphasizes your skills and the projects youâve done.
Types Of Social Media Skills
Heres an extensive list of the most important skills for a social media marketer:
Writing. It may sound obvious, but social media managers need to know how to write well. his doesnt just mean being able to craft clever and concise captions, though.
It means knowing how to write with the voice of the organization while still adjusting it to fit each platform. Your posts on Facebook will sound different than what you put on Twitter, but both should sound like they came from the same person or company.
Your ability to learn and reflect the voice of the organization you work for and then adapt it to different platforms is something to hone and then highlight when youre applying for a job.
Find an online course on design principles, or find websites like Canva that offer templates for amateurs to use. Whether you prefer these or more complex software like Adobe Photoshop, becoming proficient with a design tool will make your job easier and help you become a more valuable asset to businesses.
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Can Work Under Pressure
Managing a business social media channels often means being the voice of a brand. This is a big responsibility to take on, no matter how big or small the brand. Therefore, social media managers need to be cool under pressure.
There is often lots of scrutiny on everything a social media manager posts, both from followers and employees. Thoughts and prayers to every social media manager who has had to explain a tweet to the CEO.
This. A thousand times this.
Balance Your Social Media Manager Job Description And Skills Section
What social media manager skills go well in resumes?
- Assisted with implementation of marketing campaigns.
- Conducted daily copywriting for blogs and press releases.
- Collaborated with marketing team to facilitate strategy creation.
Do it like the first of those social media manager resume samples to make an impression.
Expert Hint: A study from the Pew Research Center shows 68% of all Americans use Facebook and 73% use YouTube. Highlight those in your resume for social media manager positions. Butif youre targeting younger audiences, dont miss Instagram, Pinterest, and Snapchat.
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What Are Social Media Skills
Social media skills are traits and abilities to create and convey marketing material on social media platforms to achieve a business goal. People who thrive in these positions normally understand how social media platforms work, are creative, and enjoy creating written or visual content.
Social media skills extend beyond just posting content to Facebook. Really good social media marketers understand the larger business objectives and have the skills to communicate effectively. Writing, graphic design, and community management are key social media skills.
How To Highlight Your Social Media Skills
When youre searching for a job in social media management, its important to know the right ways to highlight your social media skills. Hiring managers and recruiters are looking for certain keywords, as well as a certain type of person, to run their companys social media pages.
Lets cover the best way to showcase your social media skills:
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Professional Experience: Quantify Where You Can
Social Media Marketing can be a technical role in that it has a lot to do with driving traffic to your website and analyzing user interactions. By now most people know how to navigate through the web and social media platforms, but what sets you apart as a social media marketer is that you are able to leverage those platforms to get results.
Thats why its important that you prove yourself in the professional experience section of your resume.
Whether it is successfully increasing followers or website traffic, quantitative accomplishments prove your ability to meet marketing goals. Here is an example of how you can do that with your bullet points:
Implement marketing and promotion tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media posts
Developed online marketing campaigns, effectively increasing followers by 1,400+ and driving brand awareness
Statements That Show You Play Well With Others
Working in social media doesnt mean youll necessarily be staring at a screen all day, every day. Like many other jobs, youll often collaborate with other departments on projects and campaigns.
Show that you are a team player by describing how you contributed to a larger goal with sales, legal, finance and other teams.
Most importantly, you need to demonstrate your value. It’s not enough to show skills and list a bunch of social media platforms, shares Elaine Young , professor of digital and social media marketing at the Stiller School of Business at Champlain College. Write down results.”
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Senior Social Media Manager Gunn
Enhanced ROI and optimized local SEO, SEM and social marketing – improved social media performance with targeting, coordination and content enhancement, increasing engagement by 200%, followers by 580% and CTR to 1,750% industry average. Designed and executed digital marketing campaigns involving multiple coordinated social media channels, SEO and Web design. Conducted seminars and created comprehensive reporting system to illustrate the link between social media marketing and proven lead generation.
- Established local search profiles that ranked of SERPs and managed client reputation
- Increased engagement to 179,712 Reach, 1,120 Shares and 2,521 Likes on a single post
- Executed promotion that exceeded projected 200 metrics, with over 410 entries
- Reported on coordinated digital marketing, with analysis integrating and illustrating data from sources such as Google Analytics, Bing, Eloqua, UberVU, NUVI, SproutSocial, Facebook Insights and Twitter Analytics
- Proved lead generation from Twitter and Facebook ads and installed reporting system coordinating SproutSocial with Google Analytics
How Should You Include Social Media Links In Your Resume
If youâre wondering how to include social media links on a resume, we have the answers you need. A resume with social media links is like any other resume. The only difference will be that you may want to include a separate section for social media links if you have several accounts that are all relevant to your professional life. If note, then that information can be placed at the top of the resume with your personal contact information. For example:
Your First and Last Name
Your Address, Your City, Your State â Your Phone Number â Your Email Address
Finally, a word about social media icons. Some people recommend including those icons on your resume. We would urge you to avoid that, for a couple of reasons. Itâs unnecessary, and usually done to appear trendy. Skip the graphics. Clean, clear text is important and far more legible, especially if your resume has to be read by an ATS. Instead, just write out the social media platform name.
Your social media accounts can play an important role in differentiating you as a worthy job candidate. The key is to include only the most relevant social media links and clean up any social media that may cause controversy. When employers search your name or follow your links, you want them to see a skilled, professional, and non-controversial job candidate. If youâre successful, chances are that youâll be well on your way to landing even more interviews and getting that great job you deserve.
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How To List Your Education As A Social Media Manager
Social Media Managers generally require a bachelorâs degree in a major like Advertising, Marketing, or Business. You should also begin your social media management experience by creating your own personal brand online, or by working on the social media accounts of college organizations and events.
Certifications are not necessary to be a Social Media Manager, though they may boost your resume. The following are some examples:
- Facebook Blueprint — this course teaches you how to optimize Facebook ads and improve your strategy
- Quintly Social Media Analytics — you’ll learn how to track and measure your performance on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Google+, and Instagram.
- Twitter Flight School — this course teaches you everything you need to know about advertising on Twitter
You can find more details about certifications here.