Do You Need A Resume Objective Or Summary
A resume objective is a short statement explaining what you’re looking for in a job and what you can offer. A resume summary is a longer, more detailed explanation of your aggregated skills, experience, and accomplishments.
You won’t need to use either one for your digital marketing resume most of the time. For an objective or summary to work, it must be specific. Skip this section altogether if you can’t commit to customizing your objective/summary to each job for which you apply.
Think you might want to include an objective or summary anyway? Here’s when you should consider using a resume objective:
- You are changing careers
- You do not have much experience
And here’s when a summary might be the key to winning the day:
- You have a lot of experience
- You want to highlight an accomplished work history
Excellent objective: Analytically-minded digital marketing graduate with a 12-week internship experience in social media management, analytics implementation, email acquisition, and web analytics. Eager to develop my skills under expert leadership within a team setting, where I can contribute to paid search and social media campaigns for Ritchie Bros.
Why it works: This objective clearly states the company and the specific role the job candidate is seeking, pulling keywords, such as “paid search” and “social media campaigns” from the . The job seeker demonstrates why they’re a good fit for this role by beginning with appropriate background information and skills.
Analyze The Job Posting
Highlight key skills and verb phrases from the job posting. These are what you should include in your resume. Some employers will use a resume scanner for an initial screening of candidates. Including the right keywords will help you pass this screening. However, you dont want to just write for a computerultimately, it is an employer that will be reading and evaluating your resume.
Tailoring Your Digital Marketing Resume To Each Job
If you’ve made it this far, you’re nearly there hang in there for this critical piece of advice. Tailor your digital marketing resume to each job you apply for, including the objective/summary , skills section, and your work experience bullet points. We’ve discussed the importance of reading the job description carefully and including the keywords mentioned. While you don’t want to do a copy/paste job, you want to be honest about your abilities ensure you include keywords strategically in the previous resume sections. This shows the recruiter that you have the skills and experience needed.
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Do You Need To Add Projects Interests Or Hobbies
Most resumes don’t include projects, but sometimes they can be helpful to give the recruiter more information about you, especially if you’re short on job experience.
If including them on your digital marketing resume, treat projects as you would your work experience section by listing three to six bullet points under each. Like your work experience bullet points, your project bullets will demonstrate your role in the project and the positive outcomes. Metrics are encouraged here, too.
Projects could be from developing a social media campaign for a small business as part of an undergraduate to tinkering with a personal blog and optimizing SEO performance.
Interests and hobbies are not the same as projects. Consider including this section if the job description references the importance of a good company cultural fit. Even then, it’s not okay to list any ol’ thing. Binge-watching Netflix and napping on the weekends are not the kinds of things you want to advertise to potential employers. Instead, opt for interests and hobbies for which you can intelligently demonstrate relevance to the job if asked during an interview.
For example, as a digital marketer, experimenting with French cuisine demonstrates that you’re a self-starter who is willing to think creatively and doesn’t mind trying new things. As another example, playing rugby throughout college shows your ability to balance your time and effort to be well-rounded.
Digital Marketing Managerresume Examples & Samples
- Owner of the various digital processes, utilized during the planning & execution of digital marketing campaigns. Including
- 4 year college degree, preferably in Marketing, Advertising, Communications or related-field
- Minimum 5 years of digital marketing experience or related agency experience preferred
- Creativity and innovation focus with an eye on constant, measured improvement
- Strong interpersonal and presentation skills
- Ability to build collaborative relationships
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Ensure Your Resume Is Flawless
Lastly, don’t let your resume fall into anyone’s hands until it’s flawless. Let your resume rest overnight before you return for a final look. Better yet, have a friend proofread it for mistakes. For best results, take advantage of our free resume checker to get an idea of how your resume will look to a recruiter.
Digital Marketing Skills For Resume
Expert Hint: If you really have a lot of projects under your belt, a two-page resume is acceptable in digital marketing. Make sure you craft a targeted resume for each position, especially focusing on the resume summary to match their desired skills.
The ResumeLab builder is more than looks. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Easy. Improve your resume in our resume builder now.
Nail it all with a splash of color, choose a clean font, and highlight your skills in just a few clicks. Youre the perfect candidate, and well prove it. Use our resume builder now.
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Digital Marketing Manager Outdoorresume Examples & Samples
- Lead the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return
- Monitor that the strategy and initiatives are flawlessly executed
- Coordinate agencies on the creation and development of digital campaigns and initiatives
- Work with cross-functional departments to ensure flawless execution and seamless connection plans
- EComm, IT, Media, PR, Customer Service, CRM, Retail, etc
- Research and coordinate external resources and partners to service the global strategy
- Process and suggest priorities in order to get the best return from the allocated budget
- Involve digital analytics to monitor success of digital campaigns and shape future strategies
- Coordinate and distribute documentation of project information with internal and external groups
- Utilize internal resources to deliver consumer insights which inform the business unit global strategy
- Good interpersonal/communication skills and level of strategic thinking
- Experience in marketing digital campaign development and execution
- Deep understanding of an ever-changing marketing landscape and experience in project management
- Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital
- Working knowledge of
Make Sure Your Digital Marketing Cover Letter Is As Impressive As Your Resume
At this point, your digital marketing resume should be very compelling
But your work isnt done yet – you also need to create a digital marketing cover letter thats just as impressive as your resume.
Here are some tips on how to do that:
- Start off the cover letter by addressing the hiring manager with their full name and job title. Sure, you could do the old-fashioned dear Sir/Madam, but you want to stand out, not fit right in, right?
- Impress the hiring manager with your cover letter introduction by including your most important qualifications, such as years of experience, top achievements, and top skills.
- In the body section of your cover letter, give more context to the experiences and achievements listed in your resume.
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Digital Marketing Resume Objectiveexample
Oops! You dont need Google Analytics to know the second doesnt sell. The first example, though, shows measurable achievements that will make the recruiter say wow.
Expert Hint: Dont lie on your resume even if youre writing a resume with no experience and applying for a junior positionan experienced recruiter will quickly see through it.
Land Your Digital Marketing Job
At last, you made it! Maybe you still have to write your digital marketing resume, but we’re confident that you’re more confident with these tried and tested tips.
Just remember:
- Your resume format matters greatly, and the reverse-chronological format is your best friend.
- Your contact header is the best way to market yourself quickly place this information prominently at the top of your document.
- Plan to beat the ATS.
- An objective or summary is optional, but make it specific and tailored to the job if you include one.
- Your work experience bullet points will be strongest when they use active language and leverage metrics.
- Job-specific skills, particularly those listed in the job description, hold more weight than soft skills.
- You can list education in reverse-chronological order and briefly include certifications in their own section.
- Projects, interests, and hobbies might be appropriate if you’re short on experience.
- Customize your resume for every job ad, and never submit a resume unless it’s error-free.
There you have it! We’re cheering you on!
With these tips, you’re one step closer to landing your dream digital marketing job. Now, it’s time to start building your resume.
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Digital Marketing Specialist Resume Samples
Digital Marketing specialists job role is similar to that of a marketing professional, these specialists have to create brand awareness, promote companys product and services and coerce prospects to conversions. Digital marketing Specialist Resume sample describes the following job responsibilities for the digital marketing specialists developing online , making online promotions, mailing campaigns, performing customer research online and discovering ways to reach potential customers using various web technologies.
To become a digital marketing specialist a person must possess some key skills such as the flair for marketing, ability to manage time, creative thinking and good presentation skill. Apart from these skills, a digital marketing specialist should be up to date with current digital marketing developments too. An ideal resume portrays a Graduation or Degree in fields like Marketing or digital media or its relevant field.
Digital Marketing Experience: A Job
Your work experience needs to show one thing above all else: that you got results. Be specific about what you did and what the results were. Simply listing your responsibilities doesnt really tell a hiring manager anything valuable.
Have a look at these two examples of digital marketing specialist resumes to get a feel for the difference.
Digital Marketing job description for a resume
The same exact work experience phrased two different ways makes a world of difference.
How to get hired as a Digital Marketer with no experience
Okay, that experience example is great, but what if you dont have any previous experience?
First, dont be put off by job offers which require 2 years of experience. As one digital marketer put it:
No job history? Hone your skills on your own A good signal that you have those skills is by showing that youve developed a website or a blog on your own with some specific focus
Clay Cazier, VP of Search Strategy at PMX Agency
So, there are many ways to show you have the skills without formal work experience. Show the hiring manager that youre self-motivated through certifications, side projects, volunteering, etc.
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Company C Digital Marketing Associate
- Optimized product advertising on the company website, Facebook, Instagram, and Google Ads
- Managed marketing content for social media, reporting activities and results to brand management team
- Engaged with social media users to grow collective social following from 70K to 2.3M
EDUCATION
WORK EXPERIENCE
How Important Is A Digital Marketing Resume
When you apply for a job in digital marketing, having an eye-catching resume is a critical step in the process. The recruiter wont know anything about you beforehand, so your resume is your first impression, and you need to make it a strong one.
Recruiters and hiring managers spend an average of six to seven seconds scanning a resume. The specific time may vary, depending on the company and the number of applicants, but you can assume itll be a very narrow window of opportunity. So to get taken seriously as a digital marketer, you need to make sure your resume stands out from the rest. Lets break down how you can do that.
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Rapid Digital Marketing Managerresume Examples & Samples
- Experience planning, executing, and ultimately managing ongoing digital campaigns across a variety of digital channels including Display, SEM, Affiliates, and on-site offers
- A sound analytic thinker and able to work with numbers effectively
- Hands on digital experience within the last 3 years is preferred
- Should be familiar with all aspects of digital marketing including: different payment models and programmatic buying approaches, how targeting is used across digital, tracking performance, and fraud/governance issues
- Experience with emerging channels including mobile, social/content/native marketing, and video ads. Agency/Consultancy or Client side
- Proven strong communication skills
- The ideal candidate will have experience in card or financial services marketing and have experience working within a matrixed organization
Grab Attention With Your Digital Marketing Resume Summary Or Objective
Here is the top of your funnel. Your resume profile is like the headline of your PPC ads. Youre trying to grab their attention and get them into your funnel. Like any product, you ought to try to advertise at least your 2 strongest sides.
But remember, just like advertising, its not about you, its about your audience. What are your two strongest sides to them? Craft an attention grabbing professional summary by answering each questions concisely:
Just like your PPC headlines, they are easier to write once you have the whole product figured out. Write your digital marketing resume summary at the very end.
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Company B Digital Marketing Manager
- Led a team of marketing associates to schedule, optimize, and report on all social media campaigns and engage with users through giveaways and event promotions to grow combined followers by 3X
- Collaborated with the marketing director to build marketing content calendars and budget, coming under budget for all projects
- Built a robust organic trafc campaign through the creation of extensive industry white papers, leading to an increase in inbound leads of 68% year over year
- Documented and optimized SOPs to save in the marketing budget
Channel Digital Marketing Manager Paymentsresume Examples & Samples
- Relevant experience in Digital Marketing with a proven track record in the implementation of complex digital campaigns to achieve effective communications and business objectives ideally you will be Google certified
- Excellent collaboration as well as strong communication (verbal and written along with the leadership and interpersonal skills to effectively influence outcomes at all levels of the business
- Proven strength in efficient execution – ability to plan, document, communicate, or deliver a pragmatic program of work that ladders up to broader business and marketing plans
- Experience in working with digital agencies to brief and develop online creative to meet campaign and business objectives
- Ability to analyse data, draw insights and think laterally and creatively to identify opportunities to deliver channel growth and business objectives
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How To Stand Out
You can make your resume stand out by incorporating a design thats eye-catching but not irritating. Definitely include any relevant awards or recognitions. It can also help to host your resume online to make it conveniently accessible.
Here are a few other tips to help you stand out from the crowd:
Follow a Reverse-Chronological Format.
List your most recent and relevant work experience first, then work your way backward. Recruiters are more interested in your most recent position, not your first.
Add a Compelling Summary
If you catch the attention of the recruiter by using an eye-catching, convincing summary, chances are that theyll read your resume completely and you might have a greater chance of getting hired.
Use the STAR Method
When listing what you did in a previous job, try describing your specific experiences through the STAR method . Describe the situation you helped solve and what tasks needed to be done. Explain the specific actions you took to complete those tasks. Finally, describe the result of your efforts and how your work helped the organization.
Include Specific Projects
List Any Certifications
This shows a prospective employer that youve diligently worked at expanding your related skills and helps establish you as a digital marketing expert.
Digital Marketer Job Descriptions Responsibilities And Duty Examples
An employer would expect to see specific job duties and skillsets in a Digital Marketer resume, and we have included a few job descriptions below for you to use when creating the employment section in your resume.
Digital Marketing Generic:
- Planning and execution of SEO, SEM, social media, display advertising, and email marketing campaign strategies
- Creating, building and maintaining a social media presence
- Measuring and reporting on performance of all campaigns in relation to ROI and KPI
- Identifying trends, industry insights to allocate and optimize funds spent
- Brainstorm innovative growth strategies by collaborating with marketing, promotions and sales departments
- Using analytics to evaluate end-to-end customer experience from multiple online channels, customer touchpoints, and social media platforms
- Optimizing user funnels and instrument-specific customer conversion points
- Investigating emerging technologies and digital marketing trends
- Overseeing PPC campaigns and monitor ROI scores from conversions received
- Using CRM applications to maximize online digital marketing opportunities
- Managing all social media accounts and ensure that content is standardized across all platforms
- Responsible for copywriting and ensuring all contentment is SEO optimized
Digital Marketing SEO Management:
- Drive content creation and copywriting activities
Digital Marketing Content Marketing:
Digital Marketing Social Media Management:
Digital Marketing Marketing Automation:
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